Recent Posts

  • Your Book Sales Formula

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    You probably want to sell more books. After all, most authors do – even if they started writing as a passion project. Eventually, they want people to buy and enjoy their books. Most don’t know the simple formula for making that … Read More » Read More
  • Episode 021 – Book Marketing Entrepreneur Shawn Manaher

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    In this episode of the Smarty Pants Book Marketing Podcast, Shawn Manaher, founder of Book Marketing Tools and Reader Deals tackles how authors can use free books, legitimate reviews, and networking with other authors to build long-term book sales. » Read More
  • New Book Marketing Book Plus Online Course – Just $0.99

    I am excited to finally announce my new book, Sell More Books With Less Social Media, is now on pre-order for just $0.99. I've never been more excited about a book before. Now, if that price isn't enough to interest you, the book also has a free companion online course filled with tips, tools, and videos to help you dive deeper into the book » Read More
  • Build Your Social Media To Last: 10 Keys to Sustainability

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    How do we know if social media is going to be around in five or ten years? Can I justify the learning curve it takes to learn how to sell books with Facebook if it may go away next year? These are legitimate questions. » Read More
  • 3 Social Media Numbers Authors Need to Watch

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    How do you know that social media marketing is working? That’s a question I often get asked. We have a lot of data at our fingertips but how do we make sense of it all? Let’s start by understanding three basic truths: » Read More
  • The Latest Scampreneurs: Online Class Experts

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    Whenever people have success doing something, an ugly dark cloud of scammers rise up and claim to be able to make you rich quick doing something online they have no idea how to do. The latest: experts helping you put together online courses to make a million bucks. » Read More
  • Episode 020 -What the New Amazon Review Policy Means for Authors

    In this episode co-hosts Chris and Becca Syme discuss ramifications of the new Amazon review policy for incentivized reviews and what it means to authors. Also, the two smarty pants hosts give their recommendation for developing advance review teams. » Read More
  • How to Choose the Right Social Media Channels to Sell Books

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    Choices, choices, choices. Too many choices. Are all social media channels the same when it comes to promoting and selling books? Some authors are looking strictly for engagement on social media. Some just want to sell. But the right answer is you need both to get the maximum benefit from social media as a marketing tool. Engagement alone can sell books but it will look more like a trickle than a stream. If you want to make the most of your time and effort marketing with social media you have to think of selling and engagement as a one-two punch. Some channels sell better than others. » Read More
  • Be a Gutsy Blogger to Find Your Niche & Voice

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    A big thanks to fellow book marketing nerd Frances Caballo for today’s guest post on how to be a gutsy blogger. You can find Frances and lots more good stuff at here website here. Are you new to blogging? Are you … Read More » Read More
  • Episode 019: Authorpreneur Bryan Cohen on Better Book Descriptions

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    In this episode of The Smarty Pants Book Marketing Podcast, authorpreneur Bryan Cohen shares the perfect recipe for book descriptions and gives advice to authors who are considering writing in a new genre. Show Notes: Bryan shares his background as … Read More » Read More

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