Malcolm Gladwell’s Tipping Point is a seminal book. His observations and research on how little things can make a big difference forever changed the way we view the cycle of how information goes viral. In the book, Gladwell talks about The Law of the Few which states, “The success of any kind of social epidemic […]
There are two sides to every coin. When I travel to train student-athletes and coaches about using social media responsibly we always talk about cyber safety, including fake Twitter accounts. Some athletes think a fake account would be a compliment and see it as a sign they are popular. That’s when I like to pull […]
We know that the most effective digital content lies in the intersection between what our followers value and what we value. Whether it is real-time scores and news, feature stories, well-produced videos and images, or links we find on the web to share, the content we share tells a story about what and who we […]
If anyone can write a formula for author success, it’s Tim Grahl. He’s worked with a Who’s Who list of authors helping them build successful platforms to promote their books. Even though I was initially drawn to Tim’s book because I have an interest in helping my author clients, I quickly found that his Connection […]
Whether you are higher ed, nonprofit, or NGO–this report is a benchmark to help us understand how nonprofit content marketing is growing. Some very good takeaways here. Thanks to Content Marketing Institute for good info.