We have the advantage of living in a data boom. Want to know the best time of day to tweet, the best length for a Facebook post, or the top age group on Facebook? There’s data for that.
Whether it’s Thanksgiving, Christmas, Hanukkah, Kwanzaa, or New Year’s, the end of each calendar year is a time for reflection and giving thanks for many people. It’s also a time when brands thank those people that have supported them throughout the year, especially organizations that rely on the donations of others. In higher education and […]
This piece is part of my continuing series on the essential elements of crisis prevention strategies. Even though this piece is aimed at crisis in college athletics, the principles apply across the board to all organizations. The basic reputation of a college athletic brand is directly connected to its student-athletes: how they compete, how they […]
One of the biggest social events at our house is the annual Super Bowl party. I spend a good part of January combing through food magazines for the best combination of recipes for the crowd. Our friends and family love the idea of gathering around an event. We are all social animals–people like to share […]
“Be quick but don’t hurry.” Those famous words of legendary basketball coach John Wooden describe the path to disciplined speed that every athlete strives for. When looking at case studies of how to handle crisis, it’s uncommon to see an organization quickly get out in front of an unpopular crisis that could flush their reputation […]