My husband sometimes accuses me of paying more attention to the ads on TV than I do the actual program That’s the curse of being a marketer. And every once in a while you see an ad on TV, online, or in print that really makes you smile.
Facebook may be king with teens 13 to 17 years old, but the latest Pew Research Center data indicates that their platforms of choice change as they get older. This is one of the many takeaways in the report released this week that will influence your strategy for reaching this highly connected age group.
Whether you’re a large brand or a small personal brand, monitoring social media is a bare necessity of operation. Unless, of course, you don’t have any social media outposts—that’s a subject for a different day. Everyone, from a small personal brand to the social media manager of a large brand, needs a social media monitoring […]
I ran across a link today in a paper.li promising a list of hashtags that authors should use in social media. I’ve seen these lists other places and was interested to cross-check this list with others I have. When I clicked on the link, I learned it was an “email gate”–I had to give up […]
You’ve heard it said that images and videos are the golden ticket on social media. Well, I must say I disagree. Good images are the ticket. That one little modifier—good—qualifies the whole idea. From Snapchat to Instagram to Twitter to Facebook, there are enough bad images floating around out there to make me want to […]