Carnival Cruise Lines is running a Super Bowl ad this year. Surprised? I was. It’s a big risk. The last three years have not been good news for cruise lines. From Carnival’s infamous poop cruise to Disney’s kicking a baby and family off a ship in the middle of a large family outing, to virus […]
One thing I’ve learned since entering the world of book publicists: the publishing world has its own rules when it comes to marketing. As someone who came from a long career in communications and marketing, I thought I would just slide right in. Wrong.
In 2012, many of us in athletics were shocked by a tweet that came from a freshman Ohio State football player right on the heels of the Jim Tressel exit and consequential NCAA troubles.
Connection is the ultimate goal of all media. Even in broadcasting we are looking to connect with emotional needs. Before social media (B.S.), we were never able to be “friends” with a celebrity. Now, I can connect with movie stars, professional athletes, coaches, and college presidents. The higher up in the social hierarchy the individual […]
What would you do if your boss called and said the student you hired to help with social media had just posted something inappropriate from a department account? Or what if a friend called to warn you that an angry fan’s accusations on Facebook about how they were treated by an usher at one of […]