In the last installment on social media fails, I gave a basic overview of how to conduct simple audience research to help you understand who your fans are and what they do online. But that data without analysis is just numbers. You have only half of the equation you need to succeed.
Your fans. You have hundreds, maybe thousands or millions, but you haven’t a clue who they are or what they want from you.
I am a fan of giving days. To me, they are like watching a sport event complete with score boards, time clocks, and challenges. They create unprecedented reach and massive buy-in from fans, all with a touch of gamification. The ingenious part of the day was the use of what I call 360 degree social […]
My daughter and I have many lively social media discussions. No, she’s not a teen learning to use her smart phone responsibly. She’s a 30-something romance writer with a background that includes marketing experience in a couple different sectors. She’s helping educate me on the challenge authors face with social media marketing.
If there were two “million dollar” questions in social media marketing, the first would be, which social media platforms should we be on? The second would be, how often should we post? The answer to both is, it depends. That’s not a cop-out, but a stab at a reality check. It does depend. That’s where […]