Whether fans are at the game or watching via TV or live stream, they are dialed in to social media to get involved in the event. You can give your fans a more intimate experience with a fan-based social media team to cover the game live from the fans’ perspective. Fan-to-fan, so to speak.
Ah—the annual report. The task is usually greeted with, “is it that time of year again?” Over the past years, we have heard the annual report groaning to evolve. As I look around the internet, I’m glad to report that a number of institutions have responded to the call with some innovative results.
Seven years ago, when social media first emerged as a brand tool, the measure of competent social media marketing was knowing how to set up a Facebook page. Thankfully, we’ve come a long way since then, even if it feels more like dog years than human years.
We don’t have a social media dictionary…yet. Concepts like engagement and measurement mean many things to many people. We do have best practices per se, but even those seem subjective. We hear experts telling us we have to interact with all our fans, that social media is about one-on-one conversations, and that we need to […]
It’s been said that trust is built with consistency. By now we all know that today’s internet user expects an optimized experience wherever they virtually go. But is your optimized experience consistent?