The New Orleans Saints and New York Jets are two of the most active NFL teams on social media. Yesterday, when the NFL’s 2014 schedule was released, both chose to share their new schedules on social media, reaching out directly to give the news to their fans.
Last week I started a series on how to include social media in your crisis communications plans. Part one of the series outlines the five necessary elements every crisis communications plan should include (link) . This week we’ll tackle the first of those five elements: monitoring social media to prevent a crisis. Let’s start by looking at […]
Crisis communications plans are not new. They are a staple in most organizations. But judging from my Inbox, many organizations are searching for information on how to include social media contingencies in their plans. Over the next couple weeks, I am going to share a simple, straight-forward plan on how to incorporate social media channels […]
When I started out coaching high school basketball, it was fundamental skills. As a high school English teacher, it was a required reading list. Those were the ground floor pieces every student in my purview needed to succeed. Learning is a process and I found students learned faster and better if the progression was built […]
There’s no arguing that Facebook occupies the top spot of social media platforms, garnering 71 percent of adult online users according to Pew Internet’s latest numbers. In that same report at the end of 2013, Twitter occupied fourth place among adult usage behind LinkedIn and Pinterest engaging 18 percent of adults online. But while Facebook […]