T Mobile Banks On Competitor Bashing – Does It Work?

AdWeek ran a piece yesterday on the brewing Twitter storm over T-Mobile’s new hashtag campaign designed to bash Verizon. The hashtag, #NeverSettleForVerizon, has given birth to a number of Verizon testimonials on Twitter and much back and forth banter. It may be raining, but there is no real storm here. I happen to be reading […]

A Tale Of Two Social Media Ads: Facebook versus Goodreads

One of the pioneers of modern advertising, John Wanamaker, is credited with the famous line, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” For authors, there is no better place that applies than digital advertising. Some think spending time and money advertising books on Facebook, Twitter, […]

The College Athletics Social Media Marketing Blueprint For Success

Social media is no longer the new kid on the block. For many athletic departments, it permeates every operation from internal communications to tickets to game operations to marketing, and recruiting. Departments now find themselves in need of a long-term social media strategy that strengthens the relationship with fans, helps raise funds, sells tickets and […]

The Future of Social Media: The Content Code [Book Review]

I have seen the future of social media, and it is bright. Mark Schaefer’s new book, The Content Code, is the answer to a conundrum that most social media managers are facing today: lack of content engagement. Too many voices are clamoring for a limited online attention span. Schaefer’s new book provides a road map […]