“Audience is the bedrock upon which every business is built.” That golden nugget is the premise of Jeffrey Rohrs’ book Audience.
In the first article in my series on building raving fans, I wrote about the difference between influencers and advocates. I looked at the basics of Facebook groups and gave you a set of questions to consider before putting an advocate group together. In this post, I’ll show you how one of my author clients […]
Influencer marketing is on the rise. Find somebody with a huge following and get them to produce content for you—sometimes for a price and sometimes for free. With the rise of micro content platforms like Vine, Snapchat, YouTube, and Instagram, people are piggy-backing on social media stars for exposure. Influencer marketing relies on two things: […]
It used to be that when your refrigerator broke down you went to the appliance store where a salesperson preached about the latest and greatest features of the newest product their company was trying to sell. We relied on the salesperson to provide us with all the information and their goal was to get you […]
I have helped my youngest daughter move several times (sigh). From undergrad to two different grad schools and finally two post doctoral appointments. It seems like every move produces a large amount of junk—some more than others. Luckily, I found 1-800-GOT-JUNK. They are a reliable, inexpensive way to get rid of the stuff you don’t […]