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Monitoring Social Media To Prevent A Crisis

Last week I started a series on how to include social media in your crisis communications plans. Part one of the series outlines the five necessary elements every crisis communications plan should include (link) . This week we’ll tackle the first of those five elements: monitoring social media to prevent a crisis. Let’s start  by looking at […]

How To Include Social Media In Your Crisis Communications Plan

Crisis communications plans are not new. They are a staple in most organizations. But judging from my Inbox, many organizations are searching for information on how to include social media contingencies in their plans. Over the next couple weeks, I am going to share a simple, straight-forward plan on how to incorporate social media channels […]

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What The New Twitter Cards Can Do For You

There’s no arguing that Facebook occupies the top spot of social media platforms, garnering 71 percent of adult online users according to Pew Internet’s latest numbers. In that same report at the end of 2013, Twitter occupied fourth place among adult usage behind LinkedIn and Pinterest engaging 18 percent of adults online. But while Facebook […]