This article is the first in a series designed to introduce you to my new book, SMART Social Media For Authors. The book is available now on Amazon for pre-order at a 25% discount and will be released Nov. 1. Authors I talk with everywhere are craving an understandable social media marketing system that helps […]
In sports we teach successful performance through the breakdown of fundamentals. Great basketball players grew up learning the basics of ball handling, footwork, passing, shooting, and one-on-one defense. Social media marketing is no different. Before you can put it all together, you need to learn the fundamentals. Skipping this step might get you some short-term […]
I get regular emails from Rob hatch, president of Owner Media, and they always include nuggets of marketing wisdom. Today he was recounting the story of Serena William’s failure in her quest to win the Calendar Grand Slam in tennis by losing the U.S. Open. In the email, Rob asked readers to watch a short […]
Chris Brogan never ceases to amaze me. He has a way of communicating marketing essentials like nobody else. In his weekly email this week, he defined content marketing in such a clear way, I have to share it. You can sign up here to receive weekly insight from Chris .
SMART Social Media For Authors I hear you. Authors are frustrated by the ever-changing world of book marketing. Especially social media. Are the results really worth the effort?