Marketing directors and college athletic directors everywhere are scratching their heads trying to figure out how to get students to the games and keep them there. The Wall Street Journal recently reported that student attendance is even waning in the elite Southeastern Conference, and fielding a winning team isn’t necessarily the answer to getting students […]
Note: Over the next few weeks I will be writing a series of blog pieces on the tactics of crisis prevention. Even though there is no 100 percent guarantee that due diligence will prevent a crisis, research shows us it will lower your risk. I encourage you to use these pieces as a checklist of […]
Social media content can be a puzzle. Finding the right mix of organic versus produced, user-generated versus brand journalism, and fan-centric versus brand centric can be a conundrum. But there’s one thing you’ve got that all your fans want—a look behind the curtain. To fans, games are more than plays and scores. Bringing them in […]
My husband and I are downsizing—that time of life I guess. We decided to opt out of our big empty house and buy a condo. No more plowing in the winter. No more mowing in the summer. Along with the home downsize came a need to downsize my social media library. Even though I have […]
Whether fans are at the game or watching via TV or live stream, they are dialed in to social media to get involved in the event. You can give your fans a more intimate experience with a fan-based social media team to cover the game live from the fans’ perspective. Fan-to-fan, so to speak.