There are two sides to every coin. When I travel to train student-athletes and coaches about using social media responsibly we always talk about cyber safety, including fake Twitter accounts. Some athletes think a fake account would be a compliment and see it as a sign they are popular. That’s when I like to pull […]
We know that the most effective digital content lies in the intersection between what our followers value and what we value. Whether it is real-time scores and news, feature stories, well-produced videos and images, or links we find on the web to share, the content we share tells a story about what and who we […]
If anyone can write a formula for author success, it’s Tim Grahl. He’s worked with a Who’s Who list of authors helping them build successful platforms to promote their books. Even though I was initially drawn to Tim’s book because I have an interest in helping my author clients, I quickly found that his Connection […]
Whether you are higher ed, nonprofit, or NGO–this report is a benchmark to help us understand how nonprofit content marketing is growing. Some very good takeaways here. Thanks to Content Marketing Institute for good info.
They say a picture is worth a thousand words. Considering the real-time pace of a live event, images are a perfect way to engage the divided attention of attendees and give online followers the feeling they are there as well. Using a storyboard to boost your live event with Instagram will guarantee that you capture […]