Books, Blogs, and Organizations We Recommend

If you have a resource you’d like me to consider for this list, please email me at chris@cksyme.com.  If you are pressed for time (and aren’t we all), start with the resources that have an asterisk.

Blogs Authors Should Follow For Marketing Advice:

Anne R. Allen’s Blog

Author Marketing Institute blog

Author Marketing Experts – Penny Sansevieri

Book Marketing Tools (podcast as well)

The Book Designer (Joel Friedlander)

*The Book Bub Partners Blog

*Build Book Buzz (Sandra Beckwith)

The Creative Penn

Create If Writing (Kirsten Oliphant)

The Digital Reader

Honoree Corder’s blog

Jane Friedman’s Blog

Kobo Writing Life

Shelley Hitz blog

Social Media Just For Writers

Tim Grahl’s blog

*Writer Beware (the latest scams authors should avoid)


Podcasts That Offer Practical Marketing Help For Authors

(find them in the ITunes Store, Stitcher (Android) or on your favorite podcast app) All these give great tips and marketing advice for authors:

The Smarty Pants Book Marketing Podcast with Chris and Becca Syme

Authority Self-Publishing Podcast with Steve Fox

The Creative Penn with Joanna Penn

The Self Publishing Formula Podcast with Mark Dawson and James Blatch

The Sell More Books Show with Jim Kukral and Bryan Cohen

The Author Hangout (from Book Marketing Tools)

The Self Publishing Podcast with Sean Platt, Johnny B. Truant, and David W. Wright (sometimes out there and irreverent humor, but good stuff)

General social media marketing advice (how-to articles):

Content Marketing Institute


*HubSpot blog

Jon Loomer (Advanced Facebook)

Mari Smith (Facebook)

*Social Media Examiner The best site for how-to’s. You need to follow this site!

I do not recommend blogs like Mashable and Tech Crunch for authors–they are basically blogs for people in the biz of marketing) 

Recommended Reads on Book Marketing

paperbackfront_753x930SMART Social Media For Authors

Let’s Get Digital by David Gaughran (comprehensive digital marketing advice)

*Discoverability by Kristine Kathryn Rusch (how to get your work discovered–excellent)

*How To Market A Book by Joanna Penn (another excellent how-to)

Business For Authors by Joanna Penn (publishing your own books is a business after all–stuff you need to know)

Platform by Michael Hyatt (building a total author brand)

Your First 1000 Copies by Tim Grahl (book marketing guide)

Content Marketing Books You Need Read To Understand Current Marketing Strategies

*Youtility by Jay Baer

The Content Code by Mark W. Schaefer

Professional Organizations & Marketing Clubs:

Alliance of Independent Authors (ALLi)











Author Marketing Institute