Reader’s Choice: The Top 5 Blog Posts of 2017

I’m not a big fan of living in the past, but I do like to learn from it. In 2017 I penned 49 blog posts. This rendition is all about the top five blog posts–chosen by you. They are the most visited and most commented posts of 2017. Let’s visit them again and see what new nuggets of wisdom we can glean. I’m right there with you, so let’s get reminiscing.  Each title is a live link for your viewing pleasure.

5. Customizing Your Productivity to Fit Your Life.  

The first on our top five blog posts list is not about marketing–surprise. In this post I shared the theory of energy management as opposed to time management to boost productivity. This is a practice I learned years ago based on the book The Power of Full Engagement – it was a life changer for me.

4. Why Authors Shouldn’t Enable the Review Tab on Their Facebook Pages

All authors want more reviews, right? But enabling the review tab on your Facebook page is a huge invite to trolls and trouble makers. Add to that the fact that you cannot remove any “review” and you may have a problem. Reviews are not filtered by Facebook so anyone can literally post a review–even if they haven’t read your book.

3.  Three Reasons Your Books Are Not Selling (Parts 1-3)

Last spring I wrote this three-part series in response to a flood of questions I get from indie authors on why their books are not selling. Sometimes we just need to step back and take a look at some key features that set our books apart and see if we’ve checked off the boxes to the best of our abilities. This takes some fortitude.

2. The Art of Shouting Quietly [Book Review]

Even though this post got no comments (we’re talking about introverts after all), it was one of the most visited and shared posts of the last year. The popularity of this topic makes it evident that many authors struggle with the pressure of self promotion in book marketing. The author Peter Mosley, a self-proclaimed introvert, provides a framework for introverts that will help even the shyest author feel more confident about marketing their books. I love the subtitle: A guide to self promotion for introverts and other quiet souls. I highly recommend this book.

1.Why I Am Cutting Back on Facebook Ads

The most popular post of 2017 flies in the face of conventional book marketing wisdom. If you follow me, you know I am a proponent of finding appropriate marketing strategies that fit your platform level. Truth is, Facebook ads are not that great for everybody anymore, despite what some authors are saying. They require too much money and only return in a handful of situations for a handful of authors. I believe 2018 will be the year we find more viable alternatives to Facebook ads for the majority of indie authors.

There you have it. I hope you’ll take a few minutes and revisit those blog posts. I think they are as relevant today as they were when I wrote them. Be sure and let me know your thoughts. Next, I’ll be tackling the top five podcasts of 2017. Stay tuned!