How Much Social Media Marketing Is Enough?

BookBub ran an interesting blog post the other day that included 98 book marketing ideas. Initially, the slide deck can be very intimidating for authors who are still not quite sure about this book marketing stuff. But there are some real gems there and I’d like to pull out a few over the next weeks and talk about them. When I saw this slide below, I got to thinking about a question I get asked all the time: how much social media marketing do I need to be doing?