Books, Blogs, Podcasts & Products I Recommend

If you are pressed for time (and aren’t we all), start with the book marketing resources that have an asterisk. These are marketing-specific resources, not writing resources. I only recommend products I have personally used or tested.

Products I Recommend

I use all these products personally and recommend them for all authors. Email me at chris@cksyme if you have any questions. Each product in this section has a live link for more info that is an affiliate link.

K-Lytics (market research reports by genre)
AWeber (email)
WordPress (website)
Lead Pages (landing pages & auto responder sequences)

Draft 2 Digital (ebook and print distribution)

Blogs Authors Should Follow For Marketing Advice:

*Amazon Author Insights

The Book Designer (Joel Friedlander)

*The BookBub Partners Blog

Build Book Buzz

Create If Writing (Kirsten Oliphant)

*The Creative Penn

David Gaughran blog

Honoree Corder

Jane Friedman’s Blog (industry news specialist)

My Author Concierge (tips for virtual assistants)

Reedsy (esp. this post on Marketing Ideas Every Author Needs to Know)

Shelley Hitz blog (Christian fiction & nonfiction)

Written Word Media (book promotions)

*The Chris Fox YouTube blog

Podcasts That Offer Marketing Help For Authors

(find them in the ITunes Store, Stitcher (Android) or on your favorite podcast app) All these give great tips and marketing advice for authors:

*The Author Biz with Stephen Campbell (writing advice also–mostly marketing)

*The Smarty Pants Book Marketing Podcast (marketing only)

*The Sell More Books Show with Jim Kukral and Bryan Cohen (writing advice also)

*The Creative Penn Podcast with Joanna Penn (writing advice here also)

The Self-Publishing Formula podcast with Mark Dawson (writing advice also)

General social media marketing advice blogs (how-to stuff):

HubSpot blog (lots of data and research here)

*Social Media Examiner The best site for how-to’s. You need to follow this site!

I do not recommend blogs like Mashable and Tech Crunch for authors–they are basically blogs for people in the biz of marketing) 

Recommended Reads on Book Marketing

*Newlsetter Ninja by Tammi Labrecque

*Strangers to Superfans by David Gaughran

*Prosperity for Writers by Honoree Corder

*Discoverability by Kristine Kathryn Rusch

*How to Write a Sizzling Synopsis by Bryan Cohen (copywriting and book descriptions)

*Launch to Market by Chris Fox (plus Six Figure Author, Write to Market, and Relaunch Your Novel)

You Must Write a Book by Honoree Corder (nonfiction authors go-to resource)

General Marketing Books To Understand Universal Marketing Strategies

Youtility by Jay Baer

The Content Code by Mark W. Schaefer

Known by Mark W. Schaefer

Stuff To Stay Away From:

The latest news on scams aimed at authors on Writer Beware