Books, Blogs, Podcasts & Products I Recommend

If you are pressed for time (and aren’t we all), start with the book marketing resources that have an asterisk. These are marketing-specific resources, not writing resources. I only recommend products I have personally used or tested.

Products I Recommend

I use all these products personally and recommend them for all authors. Email me at chris@cksyme if you have any questions. Each product in this section has a live link for more info that is an affiliate link.

K-Lytics (market research reports by genre)
AWeber (email)
WordPress (website)
Lead Pages (landing pages & auto responder sequences)

Draft 2 Digital (ebook and print distribution)

Blogs Authors Should Follow For Marketing Advice:

*SMART Marketing For Authors (my blog)

*Amazon Author Insights

The Book Designer (Joel Friedlander)

*The BookBub Partners Blog

Build Book Buzz

Create If Writing (Kirsten Oliphant)

*The Creative Penn

*Honoree Corder Blog

Jane Friedman’s Blog

My Author Concierge (tips for virtual assistants)

Reedsy (esp. this post on Marketing Ideas Every Author Needs to Know)

Social Media Just For Authors blog

The Write Life

Written Word Media (book promotions)

*The Chris Fox YouTube blog

Facebook Blueprint (if you use Facebook ads)

Niche bonus:

Writer Beware (the latest scams authors should avoid)

Facebook Marketing & Ads (Blogs & Podcasts)

Jon Loomer (Ads): intermediate and advance strategies

Rick Mulready (beginner to advance strategies)

Mari Smith (all things Facebook–top authority on Facebook marketing)

Podcasts That Offer Marketing Help For Authors

(find them in the ITunes Store, Stitcher (Android) or on your favorite podcast app) All these give great tips and marketing advice for authors:

*The Author Biz with Stephen Campbell (writing advice also–mostly marketing)

*The Smarty Pants Book Marketing Podcast (marketing only)

*The Sell More Books Show with Jim Kukral and Bryan Cohen (writing advice also)

*The Creative Penn Podcast with Joanna Penn (writing advice here also)

The Self-Publishing Formula podcast with Mark Dawson (writing advice also)

General social media marketing advice blogs (how-to stuff):

HubSpot blog

*Social Media Examiner The best site for how-to’s. You need to follow this site!

I do not recommend blogs like Mashable and Tech Crunch for authors–they are basically blogs for people in the biz of marketing) 

Recommended Reads on Book Marketing

Newbies Guide to Sell More Books With Less Marketing by Chris Syme

*Newlsetter Ninja by Tammi Labrecque

*Strangers to Superfans by David Gaughran

*Prosperity for Writers by Honoree Corder

*Discoverability by Kristine Kathryn Rusch

*How to Write a Sizzling Synopsis by Bryan Cohen (copywriting and book descriptions)

*Launch to Market by Chris Fox (plus Six Figure Author, Write to Market, and Relaunch Your Novel)

You Must Write a Book by Honoree Corder (nonfiction authors go-to resource)

The Prosperous Writers Guide to Making More Money by Honoree Corder and Brian Meeks

General Marketing Books To Understand Universal Marketing Strategies

Youtility by Jay Baer

The Content Code by Mark W. Schaefer

Known by Mark W. Schaefer

Stuff To Stay Away From:

There are so many of these sites, I can’t begin to keep up. Whenever I find one, I put it up here. These are sites that, for the most part, are a waste of your money. Any site (like that offers Twitter packages to sell your books is generally a lost cause. If you know of, or have tried others and failed, let me know. Some of these may be long gone by now.

99% of the Book Marketing/Social Media Gigs on Fiverr–waste