Books, Blogs, Podcasts & Products I Recommend
If you are pressed for time (and aren’t we all), start with the book marketing resources that have an asterisk. These are marketing-specific resources, not writing resources. I only recommend products I have personally used or tested.
Products I Recommend
I use all these products personally and recommend them for all authors. Email me at chris@cksyme if you have any questions. Each product in this section has a live link for more info that is an affiliate link.
Blogs Authors Should Follow For Marketing Advice:
My Author Concierge (tips for virtual assistants)
Facebook Blueprint (if you use Facebook ads)
Writer Beware (the latest scams authors should avoid)
Facebook Marketing & Ads (Blogs & Podcasts)
Podcasts That Offer Marketing Help For Authors
(find them in the ITunes Store, Stitcher (Android) or on your favorite podcast app) All these give great tips and marketing advice for authors:
*The Author Biz with Stephen Campbell (writing advice also–mostly marketing)
*The Smarty Pants Book Marketing Podcast (marketing only)
*The Sell More Books Show with Jim Kukral and Bryan Cohen (writing advice also)
*The Creative Penn Podcast with Joanna Penn (writing advice here also)
The Self-Publishing Formula podcast with Mark Dawson (writing advice also)
General social media marketing advice blogs (how-to stuff):
*Social Media Examiner The best site for how-to’s. You need to follow this site!
I do not recommend blogs like Mashable and Tech Crunch for authors–they are basically blogs for people in the biz of marketing)
Recommended Reads on Book Marketing
Newbies Guide to Sell More Books With Less Marketing by Chris Syme
*Newlsetter Ninja by Tammi Labrecque
*Strangers to Superfans by David Gaughran
*Prosperity for Writers by Honoree Corder
*How to Write a Sizzling Synopsis by Bryan Cohen (copywriting and book descriptions)
*Launch to Market by Chris Fox (plus Six Figure Author, Write to Market, and Relaunch Your Novel)
You Must Write a Book by Honoree Corder (nonfiction authors go-to resource)
The Prosperous Writers Guide to Making More Money by Honoree Corder and Brian Meeks
General Marketing Books To Understand Universal Marketing Strategies
The Content Code by Mark W. Schaefer
Known by Mark W. Schaefer
Stuff To Stay Away From:
There are so many of these sites, I can’t begin to keep up. Whenever I find one, I put it up here. These are sites that, for the most part, are a waste of your money. Any site (like contentmo.com) that offers Twitter packages to sell your books is generally a lost cause. If you know of, or have tried others and failed, let me know. Some of these may be long gone by now.