This year is the year you’ve decide to cut down on social media, right? But it’s hard when you love to hang out there because you are a connector. You want to converse, share things you find, see what others are up to. For some of you, that’s FOMO. But for many of you, that’s how you are wired. What to do?
One of the keys to spending less “marketing time” on social media is to streamline your management routine. And the best step you can take is to learn to manage your business social media by notifications instead of manage by hanging out. Let’s start with Facebook as that is the place many of us spend our marketing time. There are three reasons you need to start this time-saving practice in 2019.
1.First, managing by notifications on your pages and groups saves you time. When you go to your personal profile on Facebook, you see that little bell on the top right beckoning to click. Resist the urge. The one problem with managing from your personal profile is that every notification from every page and group you follow, every page and group you manage, and every friend or page you follow regularly are included in one set of notifications. If you manage from your personal profile, you’ll mix up your personal social media time with your business social media time.
When you start your marketing routine on Facebook, go to your personal profile and start with the pull down menu on the top right of your page. This is the list of all the pages and groups you moderate. It looks like a little upside-down triangle. Use that pull-down menu to visit all the pages you need to work on individually. When you get to each group or page, you’ll have a separate notifications location on the white bar right above your cover photo. That is that magic spot to manage your business pages and groups on Facebook (see the purple arrow below).
2. Managing from notifications gives you a snapshot of how engaging your posts are. We know that interaction with our content is what opens the magic door of the algorithm. Meaningful conversations, right? How is a post doing? Are people liking, commenting, or sharing? It’s good to have a general idea of how your content is doing. This snapshot will also help you see potential super fans. Are there a handful (or bucketful) of people that interact regularly? What kinds of posts are they interacting with. Make notes—either mental or tangible—on how your content is performing.
3. Managing from notifications helps you know whether to interact or move on. Likes and reactions are one thing, comments are another. You don’t need to read through an actual post to know if you need to interact. You’ll see all the conversations in your notifications.
Take mental note of the reactions and likes and see if any of the comments beckon answering. Use good judgment. You don’t have to comment on every comment. I do like to “like” every comment, however. The reason is this interaction from me shows up in their notifications. It’s a nod, an unspoken thank you that gives the algorithm a tiny push—nothing major because a like doesn’t carry a heck of a lot of weight. But a nod, nonetheless. I pick and choose the comments I respond to if they look like good conversation starters. The more you use this system, the more you’ll recognize what kinds of interactions move things forward.
Just a couple tips: early comments can get the algorithm moving along quickly so try and check your notifications within a couple hours of when you post on Facebook and see if you can further a conversation that is already started.
Also, keep in mind that the little bell on the top right of your personal profile header will follow you wherever you go. It’s full of distracting stuff. I highly recommend ignoring it when you’re on Facebook doing business. Managing notifications on pages and groups first, and then look at your little bell when you’re in there to hang out. But one caution: I don’t recommend doing them both at the same time. You’ll get lost on a rabbit trail.