If you haven’t noticed yet, Facebook is rolling out a new feature called Inbox. The new tool aggregates all the comments, messages, and reviews from Facebook, Messenger, and Instagram to your Facebook business page dashboard. On your phone, the new feature is on the bottom of your screen.
The Inbox is being rolled out now, but many of you have probably noticed it already on your page. It will sit next to the notifications tab on your Facebook page (see red arrow below, laptop view). The comments, reviews, and messages will appear in a newsfeed-like scroll on the left (see green arrow below).
The new feature will save you time by not having to scroll through all the posts on your page individually or read through your notifications as often. You will be able to tell, at a glance, if there are any comments or messages you need to attend to quickly.
I recommend giving the feature a try and see if it helps streamline your time on Facebook. I still check my notifications twice a day monitoring the likes, comments, and shares and making note of the influencers who participate often. But the new Inbox will become a good at-a-glance tool to periodically check on comments or messages, and then get back to work. The trick will be training yourself to just glance and then get back to work.
This is another helpful step in separating your personal social media time from your business social media time. Remember, this works for your page only and will not be available on your personal profile.