Episode 91 – The Three New Rules of Email Marketing

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In this episode Chris outlines the three new rules of email marketing all authors need to pay attention to. As online content consumption changes, authors need to adjust to the changing needs of their readers.

Links & Show Notes:

– Why engagement is now more important than reach in your email strategies.

-Why you need follow-up sequences designed around where your readers are coming from.

-Why giving away free books for email addresses is an incomplete list growth strategy.

-Why designing your emails for mobile phone reading is important.

-Why you need to get rid of dead weight on your email list.

-Why authors need to be part of value-based information readers are searching for online and quit being part of the noise.

Links – click ’em they’re live:

Find out more about Chris’ online class The Content Formula

Get Chris’ new book, Crisis Managers For Authors, at a preorder discount until June 8. It can happen to you.

Question for you: Which of the three new rules are the most challenging for you and why?