In this episode Chris explains the five requirements for long-term book marketing success–the SMART acronym.
Show Notes & Links
-Five concepts that will guarantee your book marketing is successful in the long run. If you build it, they will come.
-Why the SMART marketing acronym is more than just a slick slogan.
-Why sustainable marketing is key–what it is and is not.
-Is your marketing manageable or is it overtaking your life?
-Nobody writes a book for everybody. Your marketing needs to be audience-specific.
-Relevant is not about having all the latest bells and whistles. It’s about building a strong author-reader connection.
-Why tactics come after the strategy–and why many of us confuse the two.
-Always weigh the why before you use a tactic.
-Facebook and Instagram are not strategies–they are tactics. Don’t shoot at a target blindfolded. Tactics-last, strategy-first.
Links (click ’em, they’re live)
-Chris’ latest book The Newbies Guide To Sell More Books With Less Marketing. (more on SMART Marketing)