Episode 76 – Facebook Profiles, Pages, and Groups…Oh My

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In this episode, Chris and Becca have an informal discussion about the three options for authors on Facebook for promoting books and engaging with readers: Facebook profiles, author business pages, and groups. Pros and cons of each in light of the new algorithm changes.

Show Notes & Links:

-The three types of Facebook pages authors use to promote their books and build fan engagement.

-Tips on how to use each in light of the new Facebook algorithm

-Why using your personal platform to promote your books is not a good idea.

-Get maximum engagement on social media by using to 80-20 Content Rule.

-How tracking your Facebook Insights will help you write more engaging content.

-Why it’s important to educate readers to mark your Facebook page as a “See First” page in their newsfeeds.

Links:

-Link to episode 75–Chris’ take on the new Facebook algorithm.

Link to Chris’ video on how to teach fans to designate your business page as a “See First” page in their newsfeed.

Link to Chris’ video on how to set up the Shop Template on your author business page.

Link to Chris’ video on how to set up a redirect in your personal profile About section to your author business page.

Link for more information about The Content Formula online class. JANUARY 23 IS THE LAST DAY OF THE EARLY BIRD DISCOUNT!

Facebook’s helpful cheat sheet on the differences between profiles, pages, and groups.

Link to romance author Roni Loren’s insider Facebook group. Read the About This Group to find out about the group’s guidelines.