Episode 66 – Growing a Successful Author Business With Joanna Penn

posted in: Podcast | 6

In this episode Chris and Becca interview successful author-entrepreneur Joanna Penn about the keys to her success and advice for other authors who want to make a full-time living publishing their books.

Show Notes & Links

-Hear Joanna’s story and how she pulled the plug on a successful corporate career to pursue building her own author business.

-What is the definition of an entrepreneur?

-Why being an entrepreneur isn’t for everyone.

– The difference between a marketing strategy and a distribution strategy.

-What does it mean to distribute your books “wide” and what are the advantages? Who might not want to go wide.

-Why is pricing your book an important element of selling globally?

-Joanna shares her Bookbub Featured Deal short cut.

-Why it’s important to know the global market and what readers in other countries prefer.

-Why strategy has to do with what you don’t know just as much as what you do know.

Joanna talks about her new book, The Healthy Writer, written with Dr. Euan Lawson.

Links (just click ’em)

Joanna’s book, Career Change.

Joanna’s new book, The Healthy Writer 

Link to PublishDrive, global book distributor

Link to Joanna’s website, The Creative Penn

Link to Joanna’s J.F. Penn fiction author page

Link to The Creative Penn podcast 


  • Chris Syme

    I think it’s a matter of distribution. I believe she said she uses PublishDrive mostly for the global benefits. None of them are going to sell your book for you–that’s your part. 😉

  • Thank you. Any thoughts on how they compare to Smashwords distribution? I’ve been on Smashwords for years and sales are low but I do get sales every month. Has anybody done a comparison of say Smashwords, Digitial2Digital, and publishdrive? Just askin’. Thank you, Chris. I’ve emailed this podcast link to my authors society folks.

  • Chris Syme

    It’s the company PublishDrive. They are a distributor. Here’s their website: https://publishdrive.com/

  • One question as I listened again, what did Joanna mean about using ‘published drive,’ when speaking about sales in Hungary? Is that a distribution company? I couldn’t find it on internet. Please advise.

  • Chris Syme

    Glad you liked it Paula.

  • Love this tip, Joanna: “Know what strategies work for you in what you want to do or don’t want to do. Know Yourself. Know Your Book.” Great podcast today! Thank you.