Episode 62 – Email Marketing 101: How to Get Into the Inbox

posted in: Podcast | 5

In this episode we welcome Tom Tate, AWeber’s Product Marketing Manager gives us email marketing tips on how to land your emails in your subscribers’ inboxes. This episode is an email marketing Learning Lab–note taking will be valuable.

Show Notes & Links

-Why email companies screen your emails

-How email companies decide what is spam

-Why your content makes a difference–is yours valuable?

-Why getting target readers on your list is better than amassing large numbers of general readers

-How to educate your subscribers to make sure your emails land in the inbox.

-Tips on how to escape the dreaded spam tag

-Are you familiar with the CAN-SPAM Act?

-Tips on engaging subscribers in a conversation to boost engagement

-Why you need to include an unsubscribe link in every email

Clickable Links

Information on Chris’ new Facebook class

Learn about AWeber here

Link to info on the CAN-SPAM Act

  • Chris Syme

    If you listen in iTunes (or on iphone), go to this link: https://itunes.apple.com/us/podcast/smarty-pants-book-marketing/id1116181738 where you can click on the “view in iTunes” button. It will take you inside iTunes. When you land the podcast page, click on the ratings and review tab (top menu) and it will take you to the reviews page. Hope that helps.

  • Chris Syme

    I’ll give you the direct link when I get home. No worries.

  • Gay Yellen

    I went to the link you provided and followed instructions, but they land me on Stephen Campbell’s podcast list and I can’t find yours. I’m a dimwit, probably, but I need a more direct prompt to find you on iTunes. Thanks.

  • Chris Syme

    iTunes doesn’t make it easy, for whatever reason, but my buddy Stephen Campbell wrote a blog post with instructions on how to do it. Here’s the link: http://theauthorbiz.com/how-to-leave-a-podcast-review-at-itunes/ Thanks for asking!

  • Gay Yellen

    Valuable ideas. Thanks Chris & Tom. Chris – happy to write a review on iTunes. Is there a link I’m not seeing to do this?