In this episode Becca and Chris interview Amazon Marketing Services Ads (AMS) expert and guinea pig lover, Brian Meeks on how to get started and succeed with Amazon ads.
Links & Show Notes:
-Get to know Brian: hear his theme song!
-What are the two kinds of Amazon ads, what is their purpose, and where are they located?
-Why people think Product Display ads don’t work and how Brian makes money with them.
-How to master your pay-per-click bid. Warning: there is some math.
-What is the lifespan of an AMS ad?
-Why you shouldn’t be afraid of data or math.
-Why you need patience to “start slow and test.”
-Why good copywriting can be the key to your book sales.
-The personal revelation in Brian’s “one smarty pants tip to rule them all.”
Tell us about your experience in the comments!
Links to good copywriting resources:
- Brian’s recommendation: The Adweek Copywriting Handbook
- Chris’ recommendations: Words That Sell by Richard Bayan (desk reference) and How To Write A Sizzling Synopsis by Bryan Cohen.
Brian Meeks’ Closed Facebook group: Part of the requirement of the group is to buy the book above.
Chris’ new book: The Newbies Guide to Sell More Books With Less Marketing
Becca’s new cozy mystery book, Vangie Vale and the Murdered Macaron. If you love cozies, you’ll love this new breed of amateur sleuth. Recipe included.
Brian and Honoree Corder’s new boxed set, The Prosperous Writer Series Books 2-4, is due to be released around August 15 so stay tuned!