Episode 50 – Setting up a Pinterest Outpost Channel

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In this episode Chris teaches a how-to episode by walking listeners through the process of setting up a Pinterest outpost channel.


episode 50

Show Notes & Links:

-The two kinds of social media channels in book marketing: primary (engaging & selling) and outposts (redirect to primary for engagement and highlight short term campaigns). 

-What is Pinterest and who is using it?

-The three ways to pin something on a Pinterest board.

-Remember, Pinterest isn’t for everyone. If you don’t want to use it, that’s okay. It’s definitely in the outpost category for the majority of authors. 

-What are pins, boards, and secret boards?

-Why Pinterest might be a good place to house your book research.

-The difference between a personal Pinterest account and Pinterest for business. Why you probably don’t need a business page for an outpost.

-How to set up Pinterest as an outpost:

  • The first three steps
  • The basic boards you need
  • What to put in your profile bio

Last word: if you’re not on Pinterest, you don’t have to start. If you are there, consider it setting up as an outpost to limit the amount of time you have to spend there.

Links:

-Chris’ book Sell More Books With Less Social Media on Amazon (hint: it will be on sale on June 16 for 99 cents only. Make sure you follow Chris on Twitter @cksyme to get the link!)

How to get the Pin It button for your web browser

Pinterest for Business blog

Blog post from League Computers: The differences between Pinterest business accounts and Pinterest personal accounts.

My Pinterest business page

How to set up a Pinterest Showcase feature for your business page.

Here are some examples of authors who do a good job of using Pinterest with a mix of pins about their books and what interests them.

Link to Sandra Brown’s Pinterest page And yes, I don’t imagine she does this herself. 

Jodi Vaughn’s Pinterest page

Becca Syme Pinterest page

Good example of Pinterest as an outpost from H. Y. Hanna

  • Chris Syme

    I can see how that happens Kari. I have to be very careful there. I quickly lose track of time. Much easier to get lost there than on Facebook for me.

  • Kari De St Germain

    I could happily live on Pinerest. It’s like crack for visual DYIers.