Episode 39 – Sell More Books By Learning How Readers Buy

posted in: Podcast | 4

In episode 39 we’ll tackle the second part of our three-part series on how to sell more books with better book promotions. In this show we learn how readers buy books and how that affects what promotions you run.

In case you missed part one of this series, The 3 Cardinal Rules of Book Promotion, access here.

Access the learning tool here for this episode. It’s the same as last week’s link but there are two new tools there you will need for this episode.

-Review of last week’s part one: the three cardinal rules of book promotion.

-Learn the six unique stages of the buying process (The Sales Funnel)

-Find out which social media channels work the best to find new readers and sell more books.

-What part of the sales funnel is social media the strongest in?

-Why different promotions work better at different stages of the funnel.

-How your content helps move people through the sales funnel.

-How to help readers find out more about your books.

-Why it matters if social media channels offer tools to help you sell your books

-Why YouTube, LinkedIn (especially for fiction), and Twitter are not that great for selling books.

-Get into Chris’ premium online course, Mastering Book Marketing For Authors now and get the new version of the course for free. See the course description and info here.

-Stay tuned for registration information for the spring 2017 version of Becca’s class Write Better Faster.

  • Chris Syme

    Thanks for getting in touch Elle. I reloaded that audio file and I think it is working now.

  • Elle Clouse

    I’m having a similar issue as SE Burr with getting this episode to play on my iphone’s podcast app. It takes me to another page and I don’t wait around to see if it will play eventually. Its only this episode, the others queued up fine and I could listen on the go.

  • Chris Syme


  • S.E. Burr

    I set up my Facebook page finally. (Facebook.com/serinburr) Like you suggested, I’ve posted my first question and am offering a prize to a random commenter. It’s been fun replying to comments and finding out abt new books from people’s recommendations.

    Good episode of the podcast. BTW–I find ur podcast a little harder to listen to on my iPhone than others. It opens a separate browsing window and then takes a long time to load. Didn’t know if u were aware. It’s not an issue for me but it might make some impatient people think it’s not working if they get the same behavior.