Episode 34 – Michael Anderle on Hacking the Book Marketing Process

posted in: Podcast | 2

In this week’s episode Chris and guest co-host author Michael Anderle discuss the process of hacking book marketing methods to match your goals and skills.

Show Notes & Links

-How and why Michael released his first five-book series in 6 weeks

-How Michael found his target reader

-Favorite quote on writing fast: “Writing fast isn’t something you can bank on because if your books suck, you’re just going to put out sucky books real fast.”

-Why authors need to find out what makes up their mountain. Why are you writing?

-Testing the marketing process with short stories and Book Zero.

20Booksto50K Facebook group: Click here.

Michael’s Kurtherian Gambit Books Facebook page: Click here.

Link to Chris’ latest book w/free online class, Sell More Books With Less Social Media: Click here. The book is also in Kindle Unlimited.

  • Chris Syme

    I think he is talking about a particular series and I agree with him. When you start out a series as a full length novel (70K) it is tough on the readers to go back to a novella length. I asked Becca about it and she agreed. If it was a different series it wouldn’t matter but his readers are expecting that length and depth of detail, action, and plot development once you start the series at that length.

  • Lissa Johnston

    I’m split 50-50 between embracing the conventional wisdom of self-publishing to avoid reinventing the wheel, and playing outside the lines like Michael does – trying new things, experimenting, and so forth. Part of me feels self-pub is still in the early/growth stages, and there’s much to be said for exploring alternative strategies. I supposed we all have to figure out what works best in our unique situations.

    I do have a question about Michael’s comment that he is ‘stuck’ writing 70K word novels. Why? He spent quite a lot of time explaining why the shorter format is working for his son and others. I get that his current readers expect a certain product from him. But why not start a new line, or a pseudonym, if he really thinks this is a smarter way to work?