Episode 29 – Biggest Marketing Challenges of 2017 – Platform

posted in: Podcast | 7

Show Notes & Links:

-The biggest marketing challenge for new authors is building  platform before your first book is published.

-Three reasons why you should start building your platform before you publish your first book.

-Tips to start building your platform before first book comes out:

  • How to build an author network.
  • Why generosity builds reciprocity.
  • Get the right domain name for your website.
  • Why the number of Facebook fans you have at first is not important.

-Prepare, plan, and then build your platform before you launch.

Sign up for my weekly newsletter for chance at a free book bundle every week in January:

Joanna Penn post on how to build an author website: http://www.thecreativepenn.com/2015/08/13/build-author-website/

Link to free email marketing basics course from SMART Marketing for Authors

Link to SMART Marketing for Authors Closed Facebook group

Link to Resources Page for self-published authors from Chris’ website

Link to K-Boards (Forum for self-published authors on all things Amazon and more)

Question of the week: (answer in the comments below)

What is the most challenging part of building an author platform?

  • Chris Syme

    Glad to hear you love the podcast. Can you email me at chris@cksyme.com? I’ll try and get this ironed out. I haven’t seen anyone asking to get in lately with the name Christine.

  • Christine

    Love the podcast and just started reading your book! I tried to join the facebook community a few times but it says the link doesn’t work or I don’t have permission to view it … any hints? Thanks for the great resources!

  • Chris Syme

    I t sounds like you have a good handle on what you need to do as it connects what you can do. No matter where you platform level is you always want to match your time, resources, skills, and budget. Good luck–you’re on the right track!

  • Chris Syme

    I feel your pain. Sometimes it feels like Facebook doesn’t really care.

  • trishheinrich

    To answer the question of the week: For me it’s that it feels very overwhelming when combined with being a mother of younger kids (7 & 4) and working on my novel and a short story for an anthology. I find myself feeling like a deer in headlights at the thought of adding this to my schedule,. I’ve been educating myself for the past six months on this, and need now to implement it but when I sit down to I feel my mind go blank with a kind of panic.

  • Chris Syme

    Thanks Val.

  • Another great episode – get the book and the course, everyone. The course is very helpful!