Episode 020 -What the New Amazon Review Policy Means for Authors

posted in: Podcast | 3

In this episode co-hosts Chris and Becca Syme discuss ramifications of the new Amazon review policy for incentivized reviews and what it means to authors. Also, the two smarty pants hosts give their recommendation for developing advance review teams. 

Show Notes:book marketing podcast

-A reading of the new policy and what it means to authors

-The pros and cons of verified review purchases

-Don’t let Amazon’s policies make or break your day. Keep calm and write on!

-How to recruit and manage an effective Advance Review Team (ART).

-Do you need to send reviewers a final copy of your book as an ARC (advance reader copy)?

-Be sure and go to the podcast page at cksyme.com/podcast and leave a comment or question.

Show Links:

Link to the new Amazon policy here

Article on how to write a good book review here

Email Becca for a copy of the ARC text for advance readers at becca@rlsyme.com

Link to Stephen Campbell’s post on how to write a podcast review on iTunes

 

  • Chris Syme

    There actually is no evidence (that I have seen) to indicate that this is the sole purpose any reviews are being taken down. We’ve used this disclaimer for three years now and have never had a review taken down. If it were a sole criteria, everyone’s reviews would be yanked. It’s very easy to program a bot to spot that phrase. I don’t buy that any reviews have been taken down for that purpose alone. My advice is to do whatever you feel comfortable with but you have to ask the reviewers to disclose that they got a free book. Federal law. I hope that helps.

  • trishheinrich

    I am concerned about the wording of disclosing that a reviewer received a copy IN EXCHANGE for an honest review because in the last nine months there has been a rash of these reviews that have been taken down and I’ve also seen forum discussions on Amazon that are now saying that we can not have people saying that it’s “in exchange for”, that we can’t ask at all for a review we can only say that if they want to that would be great. They still need to disclose the free copy, but to make clear that it wasn’t in exchange for anything. What is your advice on this?

  • Chris Syme

    I hope you all enjoyed the podcast and are happy that the latest Amazon changes don’t apply to authors!