Episode 18 – Blogging to Build An Audience [Anne Allen]

posted in: Podcast | 6

In this episode of The Smarty Pants Book Marketing Podcast, author Anne Allen shares how to build a blogging audience from the ground up.

Show Notes:Anne R Allen

  • Anne shares her advice for authors wanting to start a blog in the crowded blogoshpere.
  • How a blog collaborator can make a difference and how to find the right one.
  • The biggest change in book marketing since Anne began writing.
  • How to create a spin off blog for a niche audience.
  • Anne’s one big smarty pants blogging tip. Wait for it.

Show Links:

  • Anne’s book marketing and writing blog: http://annerallen.com/
  • Anne’s blog on poisoning people for fun and profit – a satirical mystery blog. Click here.
  • Anne’s brand new audio book: So Much For Buckingham. It’s a laugh out loud satire of the online review culture, making fun of the review site bullies and vigilantes and the weird historical fact checkers and all the shenanigans that can happen in the comments of online reviews. Click here to get the book now.
  • Check out Becca’s Sticky Newsletter class here: http://bit.ly/StickyNews


  • Chris Syme

    Sounds good Lissa.

  • Lissa Johnston

    Yes I really need to get a handle on the email thing. I have been resistant basically due to my own reaction to most of the author newsletters I’m subscribed to: DELETE without reading. I’m sorry but most of them just don’t interest me and I end up unsubbing. As for non-email strategies, I’m opting to put my head down and focus on quality content and engagement, primarily via FB Page, secondarily blog/website, to grow organically.

  • Chris Syme

    Great to hear from you Lissa. Google+ is a conundrum right now. People are afraid (but actually don’t have any data) that abandoning Google+ will somehow tank the search results for their blog. My thinking is that your blog will not survive on search results anymore but your audience needs to be more personal and focused. I realize that topic searches are important in Google but if you are using good keywords and a program like Yoast on your blog to help you find the best SEO then I think you’ll be good. I am telling people to concentrate on increasing email subscriptions to their blog pieces. Or if you only publish once a week or less (maybe even twice) you could start delivering you blog posts via email to your lists. Just some thoughts. but I definitely agree that less is now more with the noise level out there on the internet.

  • Lissa Johnston

    My first listen after buying your most recent book, Chris. I’m also a fan of Anne’s blog and have interacted with her a few times there as well as on G+. I loved G+ when it first came out. Don’t ask me why. Maybe because I drank the Google Kool-aid long ago and have a fondness for all their products. Keeping a presence at G+ on life support was pretty painless when I had my blog at Blogspot. I had it set up to share any new posts there automatically. But now that I’ve moved to self-hosting, that’s an extra step I will need to remember to take to get the exposure there. Of course it doesn’t take but a minute, but I’m in streamlining mode and am looking to reduce steps, not add. My blog is starting over from ground zero anyway due to the move, so it probably doesn’t matter much either way. But still, interesting to hear G+ is still part of the conversation – to some folks, anyway.

  • Chris Syme

    You are welcome Karen. Glad to know the podcast is hitting the target for you! Thanks for listening.

  • Karen Sue Walker

    Another great episode! I’ve learned something from each episode that I can put to use marketing my newly published first novel. It’s also helping me develop a long-term strategy. Thanks for all the great tips!