In this episode, Chris takes a look back at the marketing checklist for 2019 (recorded in November 2018) for a midyear check-up on how your book marketing is doing.
Links & Show Notes:
-How’s your book marketing doing? Are your books selling as well as you’d hoped? It’s probably time for a book marketing check-up.
–Why it’s time for a marketing disruption and what that means.
-Why readers’ desires are going to dictate the direction of marketing.
-Why books don’t sell: is it your marketing or is it the book’s quality?
-Why your idea of success needs to determine your marketing strategies.
-The two applications of disruptive marketing we’re going to cover in the series: writing to market and giving your current books a facelift.
-What we need to keep going forward (don’t throw out the baby with the bath water):
1. SMART marketing principles
2. The sales funnel or reader’s journey
3. Content strategy that engages readers
Links: click ’em, they’re live: