In this episode Chris interviews author and copywriting expert Brian Meeks. Brian, best known for expertise on Amazon ads, has a new book on how to write winning ad copy that will sell more books. The episode starts with an update on Amazon’s new lockscreen ads that have many authors befuddled.
Show Notes & Links:
-Are the new lockscreen ads (Amazon) the old product display ads?
-Why the goal in copywriting is not the same as in writing a book.
-The difference between structure in ad copy and prose writing.
-Why using a summary of your book as a description to sell your book is a bad choice.
-Why authors hate copywriting and Brian’s solution.
-What is a hook and why every piece of copywriting needs one.
-Should you put your social proof (Amazon bestseller, USA Today bestseller) in your book description?
Links: click ’em, they’re live:
Check out Brian’s new book, Mastering Amazon Descriptions, here
Becca’s new book, Dear Writer, You Need To Quit