This week, Chris starts a three-week series with David Gaughran, author of the new book, BookBub Ads Expert. In this first part, it’s all about how to test for success and find a template you can use to replicate for success.
Show Notes & Links:
-Why David wrote his new book and how he got his data.
-Why testing is absolutely necessary for success.
-Why conversions (sales) are a more important measure than click-throughs. Hint:clicks don’t tell the right story.
-Why you’ll get the best results with a discounted ad and why you should start there.
-How a “deal” can hook a reader to buy a full price book.
-Why testing helps you understand the nuances of the BookBub ad platform and how that works to your advantage.
-Why targeting big name, bestselling authors for your ads on BookBub won’t work like it does on Amazon or Facebook.
Links (click ’em, they’re live)