In this week’s episode of the Smarty Pants Book Marketing Podcast, Chris gives three good reasons why a lead magnet (or reader magnet) might not be enough.
Show Notes & Links:
-Why tactics are an incomplete marketing strategy
-A lead magnet is not enough:
1. Because it’s a tactic! Where’s the why? The Seinfeld-ism: You know how to hook the reader, you just don’t know how to keep the reader.
2. If you have only one or two books published. Match your lead magnet strategy with your publishing strategy.[Sell through definition: the percentage of readers who buy book two after book one, and then book three and so on…Each book has its own sell-through rate.]
3. If you are leaving readers high and dry with nowhere to go or nowhere to connect.
-The perma-free book needs to be a doorway for readers to enter your publishing platform or business. It’s not just a standalone book you give away.
Links – click ’em, they’re live: