Episode 111 – Testing New Marketing Strategies with Sara Rosett

posted in: Podcast 2

Sorry–somehow the intro didn’t make the final cut. Yikes! This is episode 111 with USA Today bestselling author Sara Rosett.

In this episode of the Smarty Pants Book Marketing Podcast, Chris interviews USA Today Bestselling author Sara Rosett about marketing strategies she is experimenting with including using Pinterest to provide bonus content for her fiction books.

Show Notes & Links:

– How authors can use traditional retail events like Black Friday to give loyal readers an exclusive promotion.

-Why you need to deliver on what you promise in your newsletter.

-The importance of getting good at organic (non-paid) promotions.

-Why your promotions need to have a specific goal.

-Ways you can use Pinterest to build reader loyalty.

-How Pinterest boards can become bonus content for fiction books that will boost sales and enhance the reader experience.

-Why you need to find a marketing system that fits you.

Links (click ’em, they’re live)

Link to Sara’s Pinterest page

Link to Sara’s blog post on how authors can get started using Pinterest for promotion.

Link to Sara’s website.

Link to Sara’s Amazon author page