In this episode Chris teaches authors how to scale (or copy) the promotion of another author and have success.
Show Notes & Links:
-The three cardinal rules of book promotion—rules you can’t violate:
- Always consider value over cost.
- If you copy another author you may not get the same results, so start with scale
- You can have good success with free promotions but sometimes you’ll have to spend money to make money.
-Don’t waste your time with promotions that don’t return.
-Why you need a goal for every promotion you run.
-Why new authors probably shouldn’t be buying ads.
-Why every author needs to get good at running organic, non-paid marketing promotions.
-How to copy a promotion that another author does and make it work for you.
-What is the biggest mistake new authors make with promotions?
-How to find out if a particular promotion will work for you?
-Why you need to go into every promotion able to lose all the money you’re spending and not get a return.
Links: Click ’em they’re live