In this episode of the podcast, the discussion continues about new marketing and where we need to be going in 2019 to optimize book sales and business growth (yes, author–you are a business owner). Chris also shares where the podcast is going in 2019 and changes listeners can expect as the show expands it content.
Links & Show Notes:
“The biggest mistake we’ve made in marketing is ignoring the emotional connection that readers have to our stories.”
-What’s coming to the podcast in 2019 and why you’ll want to stay tuned.
-Takeaways from Seth Godin’s new book, This is Marketing.
-Why advertising and marketing are not the same thing.
-Why we need to quit telling people what they should be buying.
-Why ads are no longer a go-to strategy for most authors.
-Why you may want to take a second look at redefining what “write to market” means.