In this episode, Chris interviews book cover design expert Joel Friedlander, founder of the The Book Designer. Joel schools us all on the essential design and branding elements needed in a successful book cover and talks about the elephant in the room: how much will it cost?
Show Notes & Links:
-How Joel got into cover design.
-Chris’ monthly must-read: Learn to spot a good cover with Joel’s monthly ebook awards blog feature (see link to the feature below (and maybe submit your cover for a critique).
-Two considerations every great cover needs: create excitement and indicate the genre or category of the book
-There are good options and not-so-good options for covers on a budget.
-Why a cover can make or break the marketing of a book.
-What are some of the good alternatives for covers on a budget?
-What is the difference between template covers and single-sell pre-made covers?
-Why you need to see your cover in a thumbnail before you finalize it.
-Why nonfiction books need accurate sub-titles.
-The one time you don’t need a good book cover.
-Don’t miss Joel’s smarty pants marketing tip!
Links: click ’em, they’re live!