In this episode of the podcast bestselling nonfiction author Josh Bernoff talks about his new book Writing Without Bullshit and shares his take on everything from emojis to weasel words.
-Learn The Iron Imperative–the foundation of writing without bullshit.
-Are you using weasel words? Time to quit.
-Why the beginning is the end in good nonfiction and business writing.
-Chris’ slip of the tongue: virility or virality? Which is it?
-Do emojis have a place in good writing?
-We all need to learn to brag intelligently.
-What has social media done to our ability to write?
-Is Twitter a waste of time for most people?
-Leave a comment or question about this episode at