Day 28: Forget Innovation – Think Perseverance


Listen. Improve. Repeat. How often do you hear that formula when it comes to marketing your books? Instead, everyday we are bombarded with some new cutting edge formula for selling millions of books on Amazon.  Granted, innovation pushes the needle ahead for us all, but innovation is not a smart go-to marketing strategy for most of us mortals. Forget innovation and think perseverance.

In a recent post on Content Marketing Institute, Marcia Riefer Johnston summarized several expert presentations on the idea that everyone is not wired for innovation, but everyone is capable of improving on what they are already doing. Keep your head down and press on. If you keep looking away from where you are too often, you may lose your perspective.

Action Steps:
  1. Answer the following questions about your book marketing in 2016: What did you do in 2016 that worked? What did you do in 2016 that you know you can improve the results on? What did you do in 2016 that you know was a waste of time?
  2. Write down one thing you did in 2016 that you know will work with more testing and refining. Write down the steps you need to take to improve your results, calendar in the steps, and do it again.
  3. Start thinking about what your biggest marketing need is in 2017? What do you need to improve on? Learn about? Start making a list of five in each category: learning and improving. Prioritize the list from most urgent to least urgent. Hang on to it for tomorrow’s challenge.