KEYWORDS: AUTHOR BUSINESS
Busy authors are always on the lookout for ways to save time so they can spend more time on the more important task of writing. One of the biggest time sucks authors face is social media. And it isn’t because if takes so much time. It is because they are mixing personal and business social media. The only way to tame the beast is to separate your personal and business social media time.
Time suck is not even the main reason you should separate the two. Personal time on social has a different purpose, a different tone, a different end game. The wearing two at the same time will muddy your marketing mind. You need a business time to be “on” and a time to be “off.” Some people are self-disciplined enough to pull off the hybrid but most of us are not.
The best way to do this is to schedule a strict time and task agenda for yourself when you are marketing on social and another time when you can enjoy interacting with friends, families, and brands you like. This mindset will help your marketing skills. You’ll start to learn the difference between interacting as Sue Smith the writer with reader fans to Sue Smith the mom, wife, and neighbor. When you make that distinction your marketing will take a step up.
- Start with your book marketing time. How much daily time do you need to check your notifications, put up posts, interact with comments, and gather data and insights? Schedule a block of time to do this on your calendar everyday. I don’t think it should take you longer than 10-15 minutes depending on your engagement rate. Also schedule a couple 5-10 minute blocks during the day to check on comments, etc.
- If you are working on a strategic piece of marketing (planning a campaign, writing blog posts, putting together ads, doing audience research) schedule additional time to do those pieces as well. Put them during a time of the day when you have high energy.
- Also schedule personal times when you put aside book marketing and just be you on social media. I recommend scheduling these during low energy times. For me this is in the early evening.
- Go back and read the Day 5 challenge again to refresh your memory about finding your high energy times and low energy times. Keep your personal social media confined to those low energy times of the day. If you need an accountability partner to keep you on track, enlist one—maybe an author friend, spouse, or partner.
- Be sure and tune in for tomorrow’s challenge. I’ll show you how to save even more time on social media.