The top five podcasts from The Smarty Pants Book Marketing Podcast in 2017.
This post is all about the top five blog posts of 2017–chosen by you. They are the most visited and most commented posts of the year. Let’s visit them again and see what new nuggets of wisdom we can glean.
We’ve all seen the hype on Messenger bots. My take on SMART marketing for Authors.
As business people, authors are challenged by the fact that we write alone. Even though we have busy lives, full-time jobs, and families, as an author we can get pretty isolated. In order to expand our horizons and build our business, there are two types of events we need to consider adding to our already-busy lives: networking events and reader events.
Facebook ads used to be a consistent, reliable source of return for many authors. But in the last two years, Facebook ads have become extremely expensive and competitive. There are several reasons for this change: