Facebook is rolling out a new ad platform called Collection that allows advertisers to display a collection of products in a catalog-like format. Similar to Canvas, Facebook Collection ads were specifically designed to increase product browsing on mobile phones. I got asked if these new ads are good for selling collections of books, so thought I would give you my two cents.
Imagine a new reader trying to search your name on Facebook and they click on the search link to your page only to find your personal profile. Do you have a highly visible way for them to get to your Facebook author page?
New data from Edison Research shows Facebook is still the 800-pound gorilla on social media.
March is almost here and many of us who made commitments heading into 2017 are starting to evaluate our progress . How are you doing?
This week (Feb. 23) I sat in on a Facebook Blueprint webinar and listened to Rick Mulready’s Q & A podcast and found out a couple important points of emphasis about Facebook ads I’d like to pass on.