Being a former teacher, I love Brad Phillips’ new book, The Media Training Bible. It speaks right to my learning style. The book is constructed like a workbook—a manual of sorts—with 101 succinct “lessons” on how to do everything related … Read More
Rob Fuggetta’s new book, Brand Advocates, is music to my ears. For a long time, I’ve been pushing the value of loyalty strategies in social media crisis planning, and now I’m starting to feel like people are catching on. The … Read More
This is a book I’ve been waiting for.
When it comes to defining the term “relationship marketing,” look no further than the author of this book: Mari Smith.
“The in-your-face, results-focused, no-“kumbaya” guide to social media.” That’s what the inside of the book jacket from Jason Falls and Erik Deckers’ new book promises. No Bullshit Social Media delivers. Having had the opportunity to sit on a couple panels … Read More