Rob Fuggetta’s new book, Brand Advocates, is music to my ears. For a long time, I’ve been pushing the value of loyalty strategies in social media crisis planning, and now I’m starting to feel like people are catching on. The … Read More
This is a book I’ve been waiting for.
When it comes to defining the term “relationship marketing,” look no further than the author of this book: Mari Smith.
“The in-your-face, results-focused, no-“kumbaya” guide to social media.” That’s what the inside of the book jacket from Jason Falls and Erik Deckers’ new book promises. No Bullshit Social Media delivers. Having had the opportunity to sit on a couple panels … Read More