Angela Duckworth’s book Grit is a treatise on the overblown idea that talent produces success. Duckworth, a psychology professor at the University of Pennsylvania, has made a name for herself researching the idea of “grit” or the value of perseverance … Read More
In part one of this series I recommended several go-to book marketing books that should be on your reading list. In part two we will look at blogs. The biggest advantage of reading blog posts is that the information should be current. The relevance of a marketing book can plummet quickly, especially if the subject is social media, websites, or email marketing. In order to make sure you have the most current information, you should develop a list of blogs to read regularly.
Weeding through the endless book marketing recommendations online can be daunting without help. There are some iffy resources out there from people who don’t know what they’re talking about—just being honest. There are also some good resources out there from marketers and authors that have had success with their methods. And then there are what I call top shelf resources—they are the essential book marketing resources every author needs.
One thing authors often tell me is that the art of self-promotion is the biggest challenge when it comes to selling their own books. Many creatives are introverts by nature and that tendency is often at odds with asking people to buy your book.
Think of how many boring presentations you have sat through in your lifetime. Slides overflowing with text, cheesy clip art, and charts that would take you all day to understand. After I read Slide:ology by Nancy Duarte, my first thoughts were about my own presentations and how I have forced people to sit through uninteresting and disjoined presentations. But hopefully, no more.