This week (Feb. 23) I sat in on a Facebook Blueprint webinar and listened to Rick Mulready’s Q & A podcast and found out a couple important points of emphasis about Facebook ads I’d like to pass on.
Getting fans to click, comment, like, and share involves learning how to craft a call to action.
How are you annoying your social media fans? Data from Sprout Social Q3 report.
Many authors have built quite a following of fans on their Facebook profile. And although that is a great start, I always coach authors to set up a business Page for two reasons:
Build connections and loyalty as a professional author.
Take advantage of all the sales tools the business Page has to offer.
If Instagram is your thing, there’s good news for authors: you can now switch your personal profile to a business account and get access to some nifty features. There isn’t a whole stable of tools yet, but if I know Facebook, there are many more to come.