Book marketing is evolving all the time. And 2017 will be a year of some pivotal changes. Because of the deluge of books being published and information overload on the internet, 2017 will be a year to hone in on the specific strategies that will bring your books success. And the first and biggest will be planning your book launch around a specific goal.
Authors can be the worst at self-care. Long hours at the computer taxing our brains sometimes give way to nights in front of the television. Self-care is at the bottom of many lists. Eating and exercising are good thoughts, but they fall off our to-do list pretty easily when we’re under stress or have family obligations. The challenge for day 16 – get moving in 2017.
The day 15 challenge is about money. It’s a subject we don’t talk about much in the book marketing sector, but a discussion we need to have.
On day 14 we’re going to tackle a challenge that is all about your author business: building an effective network of authors you can call on for anything from advice to cooperative book promotions.
The day 13 challenge is about deepening your human connections. I’ve been reading the AARP Bulletin for many years. No laughing — I started reading it when I became a caregiver for my elderly parents. It’s now become one of my favorite monthly magazines. This month, the theme was health and one of the articles, “Best Advice From Top Docs,” was a list of collected tips on pursuing good health in the new year.