Weeding through the endless book marketing recommendations online can be daunting without help. There are some iffy resources out there from people who don’t know what they’re talking about—just being honest. There are also some good resources out there from marketers and authors that have had success with their methods. And then there are what I call top shelf resources—they are the essential book marketing resources every author needs.
I am writing a short series on top shelf book marketing recommendations. It will include books, blogs, podcasts, online classes, and other resources. I do this annually because as good resources emerge, I like to give you an update.
These resources are from people that know their marketing stuff. If you’re a self-published author looking for help marketing your books, this series is for you. I also have a more extensive list of recommendations on my website for those of you that want more variety.
Top Shelf Books I Recommend
If you like to read and learn at the same time, these are books I highly recommend. They cover the basics of marketing strategy and are in no particular order.
1. Your First 1000 Copies by Tim Grahl (building a basic marketing system)
2. Youtility by Jay Baer (the foundation of marketing basics—if you read only one marketing book, make it this one)
3. Platform by Michael Hyatt (building a comprehensive author brand)
4. Launch to Market by Chris Fox (step-by-step process for launching your book)
5. Discoverability by Kristine Kathryn Rusch (how to get your books found by new readers)
6. How to Write a Sizzling Synopsis by Bryan Cohen (one of your most important marketing tools- how to write a good book description and other copywriting tips)
If you have books that you consider essential book marketing resources, please feel free to add them in the comments.