In this week’s episode of the Smarty Pants Book Marketing Podcast, Chris gives three good reasons why a lead magnet (or reader magnet) might not be enough.
In this week’s show Chris analyzes data on how social media helps word-of-mouth and increases sales. Also, why most authors only need one primary social media channel for their platform.
In this episode Chris interviews Ricardo Fayet, one of the founders of Reedsy, about their new Book Promotions Services data base. This searchable data base helps authors find specific promotions that fit their platform level, their budget, and their goals.
In this episode Chris lays the foundation for the “less is more” system of selling more books with less marketing. You need three goals on three platforms–that is all.
This year is the year you’ve decide to cut down on social media, right? But it’s hard when you love to hang out there because you are a connector. You want to converse, share things you find, see what others are up to. For some of you, that’s FOMO. But for many of you, that’s how you are wired. What to do?