Facebook is rolling out a new ad platform called Collection that allows advertisers to display a collection of products in a catalog-like format. Similar to Canvas, Facebook Collection ads were specifically designed to increase product browsing on mobile phones. I got asked if these new ads are good for selling collections of books, so thought I would give you my two cents.
In episode 39 we’ll tackle the second part of our three-part series on how to sell more books with better book promotions. In this show we learn how readers buy books and how that affects what promotions you run.
Imagine a new reader trying to search your name on Facebook and they click on the search link to your page only to find your personal profile. Do you have a highly visible way for them to get to your Facebook author page?
In this episode Chris explains the three cardinal rules of book promotions that will help insure the success of your book marketing efforts.
New data from Edison Research shows Facebook is still the 800-pound gorilla on social media.