One thing authors often tell me is that the art of self-promotion is the biggest challenge when it comes to selling their own books. Many creatives are introverts by nature and that tendency is often at odds with asking people to buy your book.
In his book, The Art of Shouting Quietly, author and confessed introvert Pete Mosley walks readers through a process that includes worksheets and action points designed to help the introverts and “other quiet souls” learn how to use their strengths to assert themselves.
Mosley maintains that being able to promote oneself is basically a function of confidence and learning to give yourself permission to be who you are. The book is filled with what he calls Ninja Tips that can be called upon to override situations where introverts might need to accomplish a task outside their comfort zone.
Mosley encourages readers to “systematically reinforce your belief in yourself” and “know what drives you forward and what holds you back.” He believes that success lies in having a strong sense of plan and purpose, accepting the fact that asking for help is not a sign of weakness. If introverts do tend towards lack of self-confidence, Mosley says it is important to start with the realization that “it’s okay to be quiet.”
He also points out that most introverts are good listeners—something those of us that are extroverts should learn from our quiet counterparts. He says, “the ability to listen is one of the most profound influencing skills available to us…the act of keeping one’s mouth shut almost invariably makes you a better listener.” His advice reminds me of one of my favorite quotes from entrepreneur Marie Forleo: “The biggest communication problem is we do not listen to understand. We listen to reply.” Take note my extroverted friends.
He outlines the building blocks of confidence and offers practical tips on how to build each one in the book:
- Systematically reinforce your belief in yourself.
- Understand your place in the world—and what you were put on the planet to do.
- Know what drives you forward and what holds you back—and how to keep these in balance.
- Be true to yourself and your values.
- Know that you have the power and freedom to shape your own sense of what is (and is not) possible. Have a plan and a strong sense of purpose.
- Develop the skill of asking for help in a structured way.
- Know how to show up and share your gift in a way that sits comfortably with your values and mindset.
Most of all, know what success means to you: “do the work you love in an uncompromised way, and work with authenticity and passion.”
I recommend this read for introverts as well as extroverts. There is much to be gleaned here from Mosley’s experience as a life coach. He trained as a coach with Barefoot Coaching, Ltd, the UK’s premier coaching company and has a postgraduate certificate in Business and Personal Coaching from Chester University. Authors that think of themselves as quiet souls and feel uncomfortable with the thought of promoting their books might want to pick up this book.