A new report from Pew Internet on mobile phone use has some good news and bad news. Not marketing-wise, but lifestyle stuff. I see myself in some of this, and that might be the most disturbing to me, personally. A few stats that have me scratching my head:
- 67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating. Some 18% of cell owners say that they do this “frequently.”
- 44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.
- 29% of cell owners describe their cell phone as “something they can’t imagine living without.”
“Despite this connection to their devices, most cell owners don’t worry too much (or get many complaints from their friends) about spending too much time with their phones:
- 11% of cell owners say that they themselves sometimes worry that they are spending too much time with their phone.
- 12% of cell owners say that people they know tell them that they are spending too much time using their phone.
Indeed, many cell owners hear complaints from friends that they don’t devote enough time to monitoring their mobile communications.”