I am still digging in to all the goodies in the recent post on the BookBub blog, 98 Book Marketing Ideas That Can Help Authors Increase Sales. In a previous post, I expanded on their advice to claim your social media profiles. The BookBub article is bursting with helpful ideas including how to give your latest book release a boost with home page branding.
Websites and social media sites attract visitors to spend time exploring by offering rich images that draw their eyes and pique their interest. Since you spend time and effort getting that perfect cover together, make better use of it by using it to brand your website home page and social media cover photos.
Fiction icon Sandra Brown is a master at branding all her online sites. As you can see below, she takes full advantage of both her website home page and her Facebook cover photo to promote her latest release.
When you use your online assets to promote your book’s branding, reader awareness is raised. When they see your book cover wherever they go, chances are better your book will stick with them.
You can create a professional looking website header in Canva or ask your book cover designer if they can add social media headers and a website header to your cover package for an additional price. Whatever you do, make sure the branding is consistent and the images are professional grade.
Here is another example of home page and social media branding from romance author Audrey Carlan.
If you are a nonfiction writer, you current offering may be a product, an online course, or a lead magnet. Whatever it is, make sure it is front and center.
When you use home page branding on both your website and your social media sites, chances are your books and products will stay top of mind with your fans and draw in new readers consistently. Learn to create interest with visual repetition and extend your book’s influence across the internet.
I’d love to hear your thoughts. Connect with me and start a conversation in my Facebook group (https://www.facebook.com/groups/smartsocialmediaforauthors/) or tag me on Twitter @cksyme. Click one and let’s start talking.
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