“We believe that teaching student-athletes to responsibly build a personal brand on social media is more valuable to the athlete and the university in the long run,” Syme said. “We take the approach that every student-athlete can use social media to build a base of advocates for themselves, and they can do it in a way that protects their reputation and their privacy.”
Syme also said that schools shouldn’t expect athletes to be perfect on social media, but that athletes, coaches, and administrators should have a clear understanding of what the consequences are, personally and for the school, if they use it inappropriately. The training is an intensive that is hands-on, and covers issues from privacy to recommendations on how to build a personal presence on social media channels.
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