CKSyme Media Group was honored as the 2014 Best Social Media Agency at the annual SoMe Awards dinner in Portland, Oregon May 22. The award was based on a ground breaking marketing campaign the agency designed for Eastern Washington University Athletics using the new social media platform Snapchat.
“I am honored and very happy for Eastern Washington,” agency principal and founder Chris Syme said. “It’s great to see the SoMe Awards group reward innovation. And even though my name is on the award, it really belongs to Kyle Bruce and the crew at EWU for their creativity.”
EWU Athletics was the winner in the “ET Phone Home” category for best mobile campaign of the year. Their entry, “It’s Game Day on Snapchat” centered around a home football game during the NCAA’s FCS Championship playoffs in December, 2013. The campaign featured some original metrics for the new channel in addition to a fan feedback survey.
“I’m excited to be able to receive the award on behalf of the social media team at Eastern,” Bruce said. “We worked hard on the strategic aspect of the campaign—finding the right metrics and creating a storyboard that would engage students with our events. It’s been a fun and worthwhile channel for us to help a younger audience get excited about our game experiences.”
Bruce accepted both awards at the annual banquet at The Castaway in Portland Thursday night.
Other nominated agencies in the category included 451 Marketing (Boston, MA), Green Rising Marketing (Portland,OR), HJMT Public Relations Inc. (NY, NY), Mambo Media (Portland, OR) and Nebo (Atlanta, GA)
The CKSyme Media Group has offices in Bozeman, Montana and San Diego, California. They specialize in digital marketing strategy, crisis and reputations communications, social media training, and event operations.