Video podcasts and v-logs are soaring in popularity. Whether it’s Skype, Google + Hangouts, You Tube, or other more sophisticated (or unsophisticated) platforms, they are a great way to gather and connect around a popular subject. In order for your homemade webinars, video chats, or video blogs to look and sound inviting, there are three […]
“Reputation marketing is more than just managing reputation. It’s about establishing, guarding, and marketing that reputation to become more competitive and profitable.” That is the opening statement in part one of the small but wonderful book Reputation Marketing by Daniel Vivarelli. It’s a short (86 pages) and visually engaging book on how smaller brands need […]
Pew Internet Research released a fascinating study this week on the six types of conversations that take place on Twitter. Although this is not a “marketing study,” there are three Twitter takeaways in this research that brands should pay attention to.
Over the weekend we saw another episode of “Social Media Gone Wild” that cost Greg Featherstone, an Assistant Athletic Director at TCU, his job. There are so many layers of trouble here I don’t know where to start.
The concept of right and wrong behavior is often fluid for many of today’s teens. They have grown up in a world where the line of what is acceptable is often moving. It’s no wonder that many of them struggle with what is appropriate to post on social media. Like Bart’s constant trips to the blackboard, […]